Issue 00 — The Founder’s Letter of Persist & Prevail
- Kalema Jonathan
- Jul 23
- 2 min read
This Isn’t Just a Newsletter. It’s a Survival Manual for Visionaries.
Over the years, I began to reflect on certain aspects of life and realized that many of us, myself included, build in silos and experience all the challenges of building in solitude.
Through this, I also came to discover that there must be many others in the same position as myself in a valley or traveling through one and on the other end. However, there wasn’t a place that discussed the challenges of building ideas and visions transparently. This was the inception of Persist & Prevail.
A place to explore the nuances of calling, creativity, and capacity, and what happens when your assignment weighs more than your strength.
If you’re a visionary, a creative, or a purpose-led builder wrestling with staying faithful in a season that feels frustrating. If you know you're called, but you're tired of struggling in solitude?
I welcome you. This community is meant to encourage you.
Why I Built Persist and prevail
I’ve launched brands. I’ve led teams. I’ve stood on stages and delivered keynotes.
But I’ve also prayed in parking lots, created from exhaustion, and doubted the very things I know God whispered to my heart.
As aforementioned, Persist & Prevail was born in that tension. The space between calling and capacity. Between vision and vulnerability.
This sanctuary exists to remind you of three essential truths:
You’re not crazy for caring this deeply.
You’re not weak for feeling stretched thin.
You’re not late for your assignment, you’re being refined for it.
What You’ll Find Here
Each week, I’ll share:
Faith-fueled mindset shifts that reframe your challenges
Spirit-led strategies that work in the trenches
Creative and founder reflections from the battlefield of building
Practical tools, prompts, and truths for your journey
I won’t preach at you, nor will I sugarcoat the process.
But I will write what I know to be true:
Faith can carry you further than fear ever will. Discipline is deeply spiritual. Your delay is not your disqualification, it’s your preparation.

The First Issue Drops Soon
You’ll get your first full Persist & Prevail letter this week. Make sure you’re subscribed and send this to someone else who’s carrying vision but feeling heavy.
Together, we’re going to write, walk, and war for what God has called us to build.
Here’s to starting strong. Here’s to healing forward. Here’s to persisting and prevailing.
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